Care Today
| Identity System
Project Overview
Group Project
Collaborators: Benedita Macumbi, Christian Britt & Danyale Scarborough
Mariana’s Role: Campaing Strategy, Website Design & Case Study Development
Care Today is a campaign concept developed in response to a class challenge asking to address a social issue through design. Our team focused on the issue of mass shootings, approachint it not only as a matter of reaction, but from a point of precention. The campaign was built around the belief that addressing violence at its root begins with care, awareness, and early intervention.
Designed to resonate with younger generations while encouraging suppor and involvement from adults Care Today uses education, conversation, and community engagement as tools for change.
Tone and Voice
Warm, human, hopeful and NEVER FEAR BASED. focused on healing and prevention. The colors and imagery evoke trust, youthfulness and belonging. Design should feel approachable and never institutional
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Care Today is a youth-centered public social awareness campaign that promotes kindness, empathy and community connection as everyday actions to help prevent violence.
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Our campaign focuses on kids and teenagers, because we have found that they sit at the center of both vulnerability and prevention when it comes to violence, specially when it comes to school shootings.
Our youth may not be the only affected by the issue, but they are the most powerful agents of change.
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Our goal is to prevent mass shootings by addressing the problem from the root. Emotional neglect, trauma, lack of accessible support and community engagement have been some of the most common identified causes for violence.
We believe that we can intervene before pain turns into tragic action.
A Problem That Starts Before the News
Mass shootings happen far too often, many times we may think it is an erratic problem and there is nothing we can do about it. The truth is that mass shootings don’t come out of the blue, they grow in silence. When people are disconnected, missing cues and feeling numb. All products of a lack of community connection and leadership.
Start the Change Today!
Care Today’s website is a tool where the community can access informative and educational content. Here they can learn the facts about gun violence, warning signs, as well as learning about our mission, keep up with our events, wolunteer, donate, and most importantly understand how to start change today!
Workshops & Community Events
The workshops will offer hands-on activities for kids and teens along with guided conversations, counseling support and promotion of responsible gun safety laws. These sessions are meant to teach empathy, emotional awareness and conflict resolution skills.
