| Branding Design

POLAR

Interior wall with wooden paneling and large white letters spelling 'Polar' and a stylized polar bear logo in place of the letter 'o'.

Project Overview

Polar is a Norwegian cosmetics company that values honesty, reliability, and vitality. They offer skin-care products that are rich in nutrients and cruelty-free

The goal of the project was to create an eye-catching branding and primary packaging design that appeals to their broad audience and evokes a sense of vitality and replenishment.

Logo System

Typography logo with an illustration of a Polar bear in the place of the "o"

Primary Logo

Secondary logo with an illustrated polar bear that looks relaxed and at peace, its body is shaped in a drop-like manner, and below it is the word 'POLAR.'

Secondary Logo

Illustrated polar bear that looks relaxed and at peace, its body is shaped in a drop-like manner.

Logomark

Insight

The primary goal with Polar’s brand was to create an image that felt refreshing, reliable, modern, and reflective of the high quality of their products.

The resulting brand identity closely aligns with the company’s core values and aims to honor the company’s origins by making use of traditional imagery and colors of the natural landscape of Norway. The brand’s main color palette was designed to reflect the elegance of minimalistic cosmetic products to appeal to the brand’s mature audience. In contrast, the day and night sets feature more vibrant colors that help the customers easily differentiate the sets, and their vibrancy is meant to engage and connect with a younger audience.

Color Palette

A color palette chart with circles labeled to depict different times of day and sky colors, including Polar Blue, Velvet Black, Replenishing Night, Glowing Dawn, Sunset Light, and Fresh Sky.

Typography

Black and white typography samples that represent the fonts chosen for the project
A collection of polar bear logos on round stickers with a blue background, featuring a bear silhouette with decorative drops, with one sticker showing the word "POLAR".
A purple folded box packaging for Polar Night Cream displays gold text and logo on a light blue background.
A jar of skincare cream labeled 'Polar' sitting on two smooth gray stones with dried plant stems in the background.
Two tubes of Polar Day Cream and their packaging box display on a blue surface and background. The tubes are labeled with the Polar logo, described as made with fresh ingredients from the Norwegian forest and cruelty-free, each containing 50 ml.
Two tubes of Polar Night Cream with blue and orange packaging, one slightly in front of the other, positioned next to a matching blue box, against a blue background.
Two skincare tubes labeled 'Polar' and a box in the background with similar branding, set against a blue background.
Collection of Polar skincare products including Night Cream, Anti-Aging Serum, Day Cream, and Face Lifting Serum, with packaging emphasizing cruelty-free ingredients and Norwegian forest origin.

Embrace the Power of Nature!

Infused with pure, revitalizing ingredients and wrapped in the spirit of the Arctic, our products hydrate, soothe, and revitalize your skin.

Illustrated polar bear that looks relaxed and at peace, its body is shaped in a drop-like manner.