The primary goal with Polar’s brand was to create an image that felt refreshing, reliable, modern, and reflective of the high quality of their products.

The resulting brand identity closely aligns with the company’s core values and aims to honor the company’s origins by making use of traditional imagery and colors of the natural landscape of Norway. The brand’s main color palette was designed to reflect the elegance of minimalistic cosmetic products to appeal to the brand’s mature audience. In contrast, the day and night sets feature more vibrant colors that help the customers easily differentiate the sets, and their vibrancy is meant to engage and connect with a younger audience.