Wine Label System
Tipsy Raccoon is a conceptual wine production company located in France, created to esplore how personality driven storytelling can shape packaging design. The brand challenges traditional wine labeling by introducing a more expressive system.
Tipsy Raccoon
| Packaging Identity
Featured Products
Rosé
A bright and playful expression inspired by the raccoon’s curious and mischevious spirit. Lighthearted, spontaneous and slightly unpredictable.
Cabernet Sauvignon
Inspired by the traditional old-world wine. The Cabernet is more of a rich and classic expression that embodies the warm, refined and more skillful side.
Reserve Edition (Pinot Noir)
Premium Pinot noir designed as an elevated black and gold limited within the label system. Inspired by the racoon after dark and its mysterious nocturnal life.